For years, Dare had been about mental clarity, a fix for brain fade. The challenge was to give the brand a simpler, more ownable role in people’s lives, one that could carry it for years to come. We landed on a straightforward truth: Dare is the kick up the arse you need when you need it most. Done It With Dare turns the to-dos Australians keep putting off into to-dones, and it’s backed by Dare’s own research, which found 97 per cent of us admit to procrastinating. At the heart of the platform is a new, distinctive brand character, David Dunn. He gets stuff done.