I care about good ideas that are properly made and built to last. Whether it’s a brand platform, a design system, a film or some weird tech, craft starts with the idea, not just the final polish.

Over fifteen years in advertising, I’ve made culture-denting work and nurtured talent on both sides of the world. Most recently I spent four and a half years at Thinkerbell in Melbourne, where I stepped up to ECD. I’ve won Pencils, Lions and a fair few other gongs, and learned from some of the best in the biz, including Nils Leonard, Vicki Maguire, Tony Davidson and Damon Stapleton.