A state of the art 5-a-side football facility built to replicate the heat and humidity of Brazil – giving fans and amateur players the chance to experience what it's like to play in these conditions.
To launch the building we melted the England captain, Steven Gerrard. It was brought to life using innovative 3D scanning technology. Directed by Chris Cairns. Post production by Time Based Arts.
We then followed this up with two content films, made to demonstrate the effects of dehydration on a players body. Directed by Jess Scott Hunter.
During the World Cup, tactical press ads were launched across the national papers each day that England played. Designed by Paul Reddington.
