Most of us watch TV with one eye on our phones. The challenge was to pull viewers away from two screens and their thumbs, and bring them back to one screen with their noses. We logged every minute of every episode to find the moments where scent could heighten the story, then built layered candles that burn in time with BINGE Originals, releasing each scent as its scene plays out. For Colin From Accounts, that runs from eucalyptus to a vet’s office to dog wee. Shaped like BINGE’s play button, you light the candle and hit play together, and each set comes boxed like an old VHS.
BINGE
‘SCENE : SCENTS’
Earned, Innovation, Art Direction
Creatives: Ben Mann & Nic Molyneux
CD: Jonny Rands
Design: Keir Vaughan