The Sunday Times 'ICONS' - This is all about those iconic cultural images that we pin to our walls and stick in our minds. We all have our favourites. Heisenberg, Kraftwerk, and Banksy’s kissing coppers all featured in early scripts, but we wanted to take a snapshot of what was making the headlines. Daft Punk winning big at the Grammy's, The final series of Mad Men, and Tarantino were all over the media at the time. These people and their work have left an indelible mark and we’ll probably still be talking about them in ten, twenty maybe even a hundred years years time. The TV spot is a respectful nod to it all. Directed by Us at Academy.

The campaign is based on the insight that despite Britain’s new-found status as a world power in food, the huge array of options – often complex – results in people reverting to the same habitual recipes. The overarching proposition is ‘The world of food. Uncluttered’. The ad features Sunday Times food writer effortlessly destroying all the recipes that didn't make the cut. Directors: Alphabetical Order